TL;DR. Your engine selection depends on who your buyer is (Enterprise, SMB, Consumers, by region, by function). Your tracking frequency depends on volatility (daily during launches, weekly for trends, monthly for general trend analysis on multiple prompts).
Which AI engines by buyer type
| Buyer Type (Selling to...) | Recommended AI Search Engines |
|---|---|
| Enterprise | CoPilot, Claude, ChatGPT |
| Startups | Gemini, ChatGPT, Claude |
| SMBs | ChatGPT, Gemini, Google AI Mode, CoPilot |
| Consumers | ChatGPT, Google AI Overviews and AI Mode |
| Europe (esp. France) | Add Mistral |
| United States | Add Grok |
| Asia | Prioritize DeepSeek |
| Developer Tools | Prioritize Claude, add Grok |
| Marketeers | Add Perplexity |
Keep an eye on Claude in B2C. Adoption is growing.
Frequency
- Daily when you start tracking (to get a decent baseline).
- Daily during high-intensity moments: product launches, PR campaigns.
- Bi-daily if you are in a highly volatile market (e.g. telecom where offers change frequently, highly competitive, or public sentiment sensitive).
- Bi-daily for important prompts (high-intent commercial queries where you need faster signal detection and more stable data).
- Weekly for long-term reporting (overall trends, specific, niche, or informational prompts).
- Monthly for general trend analysis.
Do this now:
Pick 2 AI engines based on your buyer type. Set the frequency to daily for your first 2 weeks to establish a baseline. You can set a limit to let it stop after 14 days. You can move to weekly after if you want to save credits.
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