Case Study · Banking & Fintech · Tier-1 Financial Institution
How a Leading Spanish Bank Achieved +215% Growth in Top-3 AI Search Placements
A generative engine optimization strategy that turned AI search into a dominant visibility channel for one of Spain's largest banking groups.
Partner agency: Pixelclip · Author: Eduard Maeso
+180%
Visibility Increase
+215%
Top-3 Ranking Growth
#1
Share of Voice vs. Competitors
The Client
The client is one of Spain's leading Tier-1 banking groups—a household name in financial services with deep digital authority across traditional search. Despite this strong foundation, a growing wave of fintech disruptors was outpacing them in an emerging channel: AI-driven search. As consumers increasingly turned to generative engines for financial guidance, the bank's visibility in these new ecosystems lagged behind smaller, more agile competitors.
The Ask
Could a legacy banking institution reclaim its authority in the AI search landscape—and become the primary source for high-intent financial queries like "best mortgage rates" and "sustainable investment funds"? The client needed a comprehensive AI-visibility audit and a strategic roadmap to dominate brand mentions across generative answer engines, all while maintaining strict regulatory compliance.
Steps Taken in Rankscale
- 01
Audit & Benchmark
Using Rankscale's visibility tracking, the team mapped the bank's current presence across major AI engines. Hundreds of specialized prompts were deployed to benchmark performance against fintech competitors across high-priority financial categories.
- 02
Research & Configure
The team clustered prompts by buyer persona and financial product line, then leveraged Rankscale's AI-driven recommendations to systematically refine landing pages and technical infrastructure—aligning content architecture with generative search patterns.
- 03
Execute & Track
Real-time citation data from Rankscale fueled a high-impact digital PR strategy, concentrating authority-building efforts on the exact sources and narratives that AI engines were already prioritizing in the banking sector. Progress was monitored via Rankscale dashboards in iterative optimization sprints.
Results
- +180% visibility increase for priority financial topics. Within the AI search ecosystem, the bank's brand authority saw a substantial lift across all tracked categories. High-intent queries that previously surfaced competitor content now consistently referenced the client's products and expertise.
- +215% growth in top-3 generative search placements. By optimizing technical infrastructure and content architecture specifically for AI engines, the client secured the leading share of voice against both traditional banking competitors and emerging fintech disruptors—a position that compounds over time as citation authority builds.
- A new strategic channel for long-term competitive advantage. The engagement transformed AI search from an unmonitored blind spot into a structured growth channel with clear reporting and ongoing optimization. Pixelclip and the banking group have expanded their partnership to cover additional product lines and international markets.
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