Introduction
Module 1: Lesson 76 min read

The 5-step Rankscale workflow

Jules de Bruin

By Jules de Bruin

GEO Instructor at Rankscale

Last updated 2026-04-27

Summarize with AI

TL;DR. Rankscale's workflow has 6 stages: AI Search Readiness → Prompt Tracking Roadmap → AI Visibility Results Interpretation → Improving AI Visibility → Prove the value → Continue to improve. Each stage maps to a specific module of this Learning Center.

The 6 stages

  1. AI Search Readiness. Can AI engines (crawlers) access my website? Are there quick fixes to improve my webpage? Use Page Audit for a quick scan.
  2. Prompt Tracking Roadmap. How do I know which prompts I should track? Which AI engines to track? How often? Use Prompt Research, Find Terms, and Tag Prompts. Set up prompt groups.
  3. AI Visibility Results Interpretation. How do I know what good and bad results look like? What is important to check? You evaluate the dashboards based on benchmarks and competitors.
  4. Improving AI Visibility. Spot gaps between you and competitors. On-page actions (content + technical). Off-page actions (PR). Use the Citations tab, Sentiment tab, and Rankscale Scout to get recommendations.
  5. Prove the value. AI visibility reporting. Metrics to communicate. Use share dashboard, custom dashboards, or our Looker Studio integration.
  6. Continue to improve. Set up the right habits and systems. Use Quick Insights.

Where each module sits

StageModule
AI Search ReadinessModule 4 (Page accessibility)
Prompt Tracking RoadmapModule 2 (Setting up prompt groups)
Results InterpretationModule 3 (Diagnose)
Improving AI VisibilityModule 4 (SEO gaps), Module 5 (Content gaps), Module 6 (PR gaps)
Prove the valueModule 7 (Reporting)
Continue to improveModule 8 (Habits and systems)

PR, SEO, and Content need to work much closer together

That is the core thesis of this Learning Center. If those three functions do not align, you will ship fixes that cancel each other out.

Do this now:

Bookmark this page. You will come back to it at the start of every quarter to re-anchor your GEO plan.

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