# Rankscale resources

> Glossary, guides, and the Search Academy on rankscale.ai.

## Pages

- [Resources](https://rankscale.ai/resources/index.md): Guides, glossary, and the academy.
- [Glossary](https://rankscale.ai/resources/glossary/index.md): GEO and AI search terms.
- [Guides](https://rankscale.ai/resources/guides/index.md): Longer explainers.
- [AI visibility guide](https://rankscale.ai/resources/guides/ai-visibility.md): What AI visibility means and how to measure it.
- [Search Academy](https://rankscale.ai/resources/modules/index.md): Modules and lessons.
- [Module 0: Recap](https://rankscale.ai/resources/modules/recap.md): The 15-minute primer on the 5-step GEO workflow from the Agency Playbook. Read this first if you only have one module’s worth of time before a leadership review or client call.
- [Why GEO now (and the 5-step workflow)](https://rankscale.ai/resources/modules/recap/why-geo-now-5-step-workflow.md)
- [Step 1: Set up a prompt group](https://rankscale.ai/resources/modules/recap/step-1-set-up-prompt-group.md)
- [Step 2: Read the metrics against benchmarks](https://rankscale.ai/resources/modules/recap/step-2-read-metrics-against-benchmarks.md)
- [Step 3: Spot the gaps (SEO, PR, Content)](https://rankscale.ai/resources/modules/recap/step-3-spot-gaps-seo-pr-content.md)
- [Step 4: Ship the quick fixes](https://rankscale.ai/resources/modules/recap/step-4-ship-quick-fixes.md)
- [Step 5: Prove the lift](https://rankscale.ai/resources/modules/recap/step-5-prove-the-lift.md)
- [The 9 rules for creating content AI engines cite](https://rankscale.ai/resources/modules/recap/nine-rules-content-ai-engines-cite.md)
- [Module 1: Introduction](https://rankscale.ai/resources/modules/introduction.md): Get familiar with AI visibility and how Rankscale works.
- [What is AI Search](https://rankscale.ai/resources/modules/introduction/what-is-ai-search.md)
- [How AI Engines Generate Answers](https://rankscale.ai/resources/modules/introduction/how-ai-engines-generate-answers.md)
- [Mentions vs Citations vs Answers](https://rankscale.ai/resources/modules/introduction/mentions-citations-sentiment.md)
- [From the click economy to the answer economy](https://rankscale.ai/resources/modules/introduction/click-to-answer-economy.md)
- [Why AI Search Matters for Your Business](https://rankscale.ai/resources/modules/introduction/why-ai-search-matters-for-your-business.md)
- [How GEO Fits with SEO](https://rankscale.ai/resources/modules/introduction/how-geo-fits-with-seo.md)
- [The 5-step Rankscale workflow](https://rankscale.ai/resources/modules/introduction/the-rankscale-workflow.md)
- [Module 2: Setting up Prompt Groups](https://rankscale.ai/resources/modules/setting-up-prompt-groups.md): Build the prompt sets that power your visibility tracking.
- [What is a Prompt Group](https://rankscale.ai/resources/modules/setting-up-prompt-groups/what-is-a-prompt-group.md)
- [Branded vs Non-Branded Prompts](https://rankscale.ai/resources/modules/setting-up-prompt-groups/branded-vs-non-branded.md)
- [The Intent Dimension: Information, Consideration, Transaction](https://rankscale.ai/resources/modules/setting-up-prompt-groups/intent-information-consideration-transaction.md)
- [The Scope Dimension: Segment vs Niche vs Geography](https://rankscale.ai/resources/modules/setting-up-prompt-groups/scope-broad-niche-geography.md)
- [How to Categorise and Tag Your Prompts](https://rankscale.ai/resources/modules/setting-up-prompt-groups/categorise-and-tag-your-prompts.md)
- [How to Find the Right Prompts for Your Brand](https://rankscale.ai/resources/modules/setting-up-prompt-groups/how-to-find-the-right-prompts.md)
- [Which AI Engines to Track and How Often](https://rankscale.ai/resources/modules/setting-up-prompt-groups/which-ai-engines-and-frequency.md)
- [How to Add and Run Prompt Groups in Rankscale](https://rankscale.ai/resources/modules/setting-up-prompt-groups/how-to-add-prompt-groups-in-rankscale.md)
- [Module 3: Diagnose Your Visibility & Gaps](https://rankscale.ai/resources/modules/diagnose.md): Identify where your brand shows up and where it doesn’t. Metrics, benchmarks, and the path from symptoms to the right gap - diagnosis only; fixes sit in later modules.
- [The 7 Core Metrics per AI Search Engine](https://rankscale.ai/resources/modules/diagnose/the-7-core-metrics.md)
- [Floor and Standard Benchmarks by Category Depth](https://rankscale.ai/resources/modules/diagnose/floor-standard-benchmarks.md)
- [How to Read Your Rankscale Dashboard](https://rankscale.ai/resources/modules/diagnose/how-to-read-your-rankscale-dashboard.md)
- [The 3 Gaps Framework: SEO, PR, Content](https://rankscale.ai/resources/modules/diagnose/the-3-gaps-framework.md)
- [How to Prioritize Which Prompt to Fix First](https://rankscale.ai/resources/modules/diagnose/how-to-prioritize-prompts.md)
- [The Diagnostic Decision Tree (Symptom → Gap)](https://rankscale.ai/resources/modules/diagnose/the-diagnostic-decision-tree.md)
- [How to Document Your Diagnosis](https://rankscale.ai/resources/modules/diagnose/how-to-document-your-diagnosis.md)
- [How to Run Your First 90-Minute Audit](https://rankscale.ai/resources/modules/diagnose/first-90-minute-audit.md)
- [Module 4: Fill Your SEO Gaps](https://rankscale.ai/resources/modules/seo-gaps.md): Address the technical and on-page issues that hurt AI visibility. Crawl access, indexation, schema, and chunking - Page Audit is the diagnostic used throughout.
- [What is an SEO Gap](https://rankscale.ai/resources/modules/seo-gaps/what-is-an-seo-gap.md)
- [Crawlability: Diagnose and Fix](https://rankscale.ai/resources/modules/seo-gaps/crawlability-diagnose-and-fix.md)
- [JavaScript-Rendered Content: Diagnose and Fix](https://rankscale.ai/resources/modules/seo-gaps/javascript-rendered-content.md)
- [JSON-LD Schema: Diagnose and Fix](https://rankscale.ai/resources/modules/seo-gaps/json-ld-schema.md)
- [Semantic HTML Hierarchy: Diagnose and Fix](https://rankscale.ai/resources/modules/seo-gaps/semantic-html-hierarchy.md)
- [Chunkability for RAG: Diagnose and Fix](https://rankscale.ai/resources/modules/seo-gaps/chunkability-for-rag.md)
- [Module 5: Fill Your Content Gaps](https://rankscale.ai/resources/modules/content-gaps.md): Find and fix missing content and extractability: BLUF, evidence, E-E-A-T, grounding pages. Cross-references Module 4 for JSON-LD, chunking, and technical HTML.
- [What is a Content Gap](https://rankscale.ai/resources/modules/content-gaps/what-is-a-content-gap.md)
- [The 9 AI-Citable Content Rules](https://rankscale.ai/resources/modules/content-gaps/the-9-ai-citable-content-rules.md)
- [BLUF: Diagnose and Fix](https://rankscale.ai/resources/modules/content-gaps/bluf-diagnose-and-fix.md)
- [Justification Blocks: Diagnose and Fix](https://rankscale.ai/resources/modules/content-gaps/justification-blocks.md)
- [Freshness: Diagnose and Fix](https://rankscale.ai/resources/modules/content-gaps/freshness-diagnose-and-fix.md)
- [Evidence: Diagnose and Fix](https://rankscale.ai/resources/modules/content-gaps/evidence-diagnose-and-fix.md)
- [Question-Format Headers and Semantic Hierarchy](https://rankscale.ai/resources/modules/content-gaps/question-format-headers.md)
- [E-E-A-T Signals: Author, Credentials, Review Dates](https://rankscale.ai/resources/modules/content-gaps/e-e-a-t-signals.md)
- [How to Build a Grounding Page for Your Brand](https://rankscale.ai/resources/modules/content-gaps/how-to-build-a-grounding-page.md)
- [How to Reverse-Engineer a Competitor's Winning Page](https://rankscale.ai/resources/modules/content-gaps/reverse-engineer-a-competitor-page.md)
- [Module 6: Fill Your PR Gaps](https://rankscale.ai/resources/modules/pr-gaps.md): Spot earned-media, entity, and citation opportunities that fix authority. Review sites, press, Reddit, and YouTube - compounding trust after technical and content baselines.
- [What is a PR Gap](https://rankscale.ai/resources/modules/pr-gaps/what-is-a-pr-gap.md)
- [Entity Gap: Diagnose and Fix](https://rankscale.ai/resources/modules/pr-gaps/entity-gap-diagnose-and-fix.md)
- [Citation Gap: Diagnose and Fix](https://rankscale.ai/resources/modules/pr-gaps/citation-gap-diagnose-and-fix.md)
- [How to Get Listed on G2, Capterra, and Gartner Peer Insights](https://rankscale.ai/resources/modules/pr-gaps/g2-capterra-gartner-listings.md)
- [How to Earn Forbes and Industry Press Mentions](https://rankscale.ai/resources/modules/pr-gaps/forbes-and-industry-press.md)
- [How to Show Up on Reddit and YouTube](https://rankscale.ai/resources/modules/pr-gaps/reddit-and-youtube.md)
- [Sentiment Gap: Diagnose and Fix](https://rankscale.ai/resources/modules/pr-gaps/sentiment-gap-diagnose-and-fix.md)
- [Module 7: Reporting](https://rankscale.ai/resources/modules/reporting.md): Build clear, repeatable reports for your team and clients. Pyramid, weekly tracker, exec narrative, four dashboards, attribution, and re-benchmarking (Floor to Elite).
- [The Reporting Pyramid](https://rankscale.ai/resources/modules/reporting/reporting-pyramid.md)
- [The weekly GEO tracker (Practitioner tier)](https://rankscale.ai/resources/modules/reporting/weekly-geo-tracker.md)
- [The monthly exec narrative](https://rankscale.ai/resources/modules/reporting/monthly-exec-narrative.md)
- [The four dashboards to set up in Rankscale](https://rankscale.ai/resources/modules/reporting/four-dashboards-to-set-up.md)
- [How to attribute AI search to revenue](https://rankscale.ai/resources/modules/reporting/attribute-ai-search-to-revenue.md)
- [When to raise the bar (Floor → Standard → Elite)](https://rankscale.ai/resources/modules/reporting/when-to-raise-the-bar.md)
- [Module 8: Setting Up the Right Habits & Systems](https://rankscale.ai/resources/modules/habits-and-systems.md): Operationalize AI visibility with cadence, RACI, team design, in-house / agency / hybrid, and a 90-day ramp. Connects to Module 7 and the fix tracks in Modules 2–6.
- [The GEO operating rhythm](https://rankscale.ai/resources/modules/habits-and-systems/geo-operating-rhythm.md)
- [The GEO RACI matrix](https://rankscale.ai/resources/modules/habits-and-systems/geo-raci-matrix.md)
- [Team structure: GEO Lead vs SEO vs Content vs PR vs Engineering](https://rankscale.ai/resources/modules/habits-and-systems/team-structure.md)
- [In-house vs agency vs hybrid](https://rankscale.ai/resources/modules/habits-and-systems/in-house-vs-agency-vs-hybrid.md)
- [The 90-day GEO ramp plan](https://rankscale.ai/resources/modules/habits-and-systems/90-day-geo-ramp-plan.md)
- [3 Gaps Framework](https://rankscale.ai/resources/glossary/three-gaps-framework.md): Every low visibility score traces to one of three gaps: SEO Gap, PR Gap, Content Gap. Fix in that order.
- [3x2x2 Prompt Group](https://rankscale.ai/resources/glossary/3x2x2-prompt-group.md): Minimum viable prompt set: 3 intents × 2 scopes × 2 visibility-hygiene states = 12 tracked prompts per segment.
- [AEO](https://rankscale.ai/resources/glossary/aeo.md): Answer Engine Optimization. Older term, largely subsumed by GEO.
- [AI Citation](https://rankscale.ai/resources/glossary/ai-citation.md): Your URL is linked as a source inside an AI answer. Signals trust.
- [AI Mention](https://rankscale.ai/resources/glossary/ai-mention.md): Your brand name appears in the AI answer text without a linked citation. Signals awareness.
- [AI Search](https://rankscale.ai/resources/glossary/ai-search.md): The shift from keyword + 10 blue links to natural-language question + one synthesized answer, with brands competing to be cited inside the source pool.
- [Answer Economy](https://rankscale.ai/resources/glossary/answer-economy.md): The post-click-economy reality: 60% of searches end without a click, so you compete to be in the answer, not for a blue link.
- [BLUF](https://rankscale.ai/resources/glossary/bluf.md): Bottom Line Up Front. A 40-80 word direct answer in the first paragraph. The single highest-leverage content pattern.
- [Branded Prompt](https://rankscale.ai/resources/glossary/branded-prompt.md): A prompt that contains your brand name. Tests visibility hygiene: does AI know you exist and describe you correctly?
- [Chunk](https://rankscale.ai/resources/glossary/chunk.md): A paragraph-or-heading-bounded unit that RAG systems extract, embed, and quote. The unit AI engines actually cite - not pages.
- [Chunkability](https://rankscale.ai/resources/glossary/chunkability.md): How easily an LLM can lift a self-contained answer block from your page. Driven by 50-120 word self-contained paragraphs, clear headers, BLUF.
- [Click Economy](https://rankscale.ai/resources/glossary/click-economy.md): The pre-AI-search world of keyword → 10 blue links → click-through. Collapsing now.
- [Content Gap](https://rankscale.ai/resources/glossary/content-gap.md): Third of the 3 Gaps. Either content on the topic does not exist, or it exists but AI engines cannot extract a clean answer. Four patterns: BLUF, Justification, Freshness, Evidence.
- [Detection Rate](https://rankscale.ai/resources/glossary/detection-rate.md): % of prompt runs where your brand appears at all (mention OR citation). Branded detection below 90% = entity emergency.
- [Entity](https://rankscale.ai/resources/glossary/entity.md): A named thing an AI engine recognises: company, product, person, place, concept. GEO is partly the fight to become a recognised entity.
- [GEO](https://rankscale.ai/resources/glossary/geo.md): Generative Engine Optimization. Optimising to be visible, cited, and recommended inside AI-generated answers.
- [Grounding Page](https://rankscale.ai/resources/glossary/grounding-page.md): One canonical URL AI engines reach for ground-truth facts about your brand. The anchor for branded visibility.
- [Intent Tags](https://rankscale.ai/resources/glossary/intent-tags.md): Prompts carry one of three intents: Information (learning), Consideration (comparing), Transaction (buying). One of the three required tag dimensions.
- [JSON-LD](https://rankscale.ai/resources/glossary/json-ld.md): The schema format AI engines prefer. A <script type="application/ld+json"> block declaring entities, products, FAQs in machine-readable form.
- [Justification Block](https://rankscale.ai/resources/glossary/justification-block.md): Pros/cons, comparison tables, "best for X" statements. What engines extract when deciding who to recommend.
- [Knowledge Panel](https://rankscale.ai/resources/glossary/knowledge-panel.md): Google's structured entity card. Strong signal you are an established entity; wrong panel data spreads faster than right data.
- [LLM Crawler](https://rankscale.ai/resources/glossary/llm-crawler.md): Bot that fetches pages for LLM training or live retrieval. Must be allowed: GPTBot, CCBot, PerplexityBot, ClaudeBot.
- [Non-Branded Prompt](https://rankscale.ai/resources/glossary/non-branded-prompt.md): A prompt without your brand name. Tests whether AI associates you with the category. Where the real competitive battle is.
- [Page Audit V2](https://rankscale.ai/resources/glossary/page-audit-v2.md): Rankscale feature. Audits a single URL against AI-engine readiness criteria (crawlability, schema, hierarchy, chunkability).
- [Position](https://rankscale.ai/resources/glossary/position.md): Where you show up in the answer: #1-3 strong, #4-6 mid, #7+ weak, Not Found.
- [PR Gap](https://rankscale.ai/resources/glossary/pr-gap.md): Second of the 3 Gaps. Third-party sources do not know, cite, or describe your brand the way they cite competitors. Three sub-types.
- [Probability-Based Engine](https://rankscale.ai/resources/glossary/probability-based-engine.md): An AI engine that generates answers by predicting likely tokens from training data + retrieval, not by matching keywords. Why each extra word shifts the output.
- [Prompt Cluster](https://rankscale.ai/resources/glossary/prompt-cluster.md): A thematic bundle of prompts around one topic, job-to-be-done, or funnel stage. The "what we're tracking."
- [Prompt Group](https://rankscale.ai/resources/glossary/prompt-group.md): A structured set of prompts varying across intent / scope / visibility-hygiene. Minimum viable: 3x2x2.
- [Prompt Variation](https://rankscale.ai/resources/glossary/prompt-variation.md): Different formulations of the same prompt group to sample performance across buying journey phases, branded vs non-branded, and segment vs niche.
- [Rankscale Scout](https://rankscale.ai/resources/glossary/rankscale-scout.md): Rankscale feature. Auto-generates per-prompt, per-engine recommendations and content ideas from the Sentiment Radar.
- [RAG](https://rankscale.ai/resources/glossary/rag.md): Retrieval-Augmented Generation. The mechanism by which AI engines retrieve relevant chunks and synthesise answers. Explains why chunkability matters.
- [Schema.org](https://rankscale.ai/resources/glossary/schema-org.md): The vocabulary JSON-LD uses. Defines Organization, Article, Product, FAQPage, HowTo, and more.
- [Scope Tags](https://rankscale.ai/resources/glossary/scope-tags.md): Second required tag dimension: Segment vs Niche in segment vs Niche-in-niche vs Geography. Narrower scope = easier to win first.
- [Semantic HTML Hierarchy](https://rankscale.ai/resources/glossary/semantic-html-hierarchy.md): One H1, 3-8 question-format H2s, scannable H3s, no skipped levels. The structure RAG uses to define chunk boundaries.
- [Sentiment](https://rankscale.ai/resources/glossary/sentiment.md): How AI describes you: positive, neutral, mixed, negative. Below 55% positive = reputation risk.
- [SEO Gap](https://rankscale.ai/resources/glossary/seo-gap.md): First of the 3 Gaps. Technical or structural issues blocking AI engines from reaching, parsing, or chunking your pages. Fix first; nothing else compounds without it.
- [Share of Citations](https://rankscale.ai/resources/glossary/share-of-citations.md): Your % of citations in a prompt group vs all competitors. Headline metric for the "We're Defending" narrative.
- [Share of Voice](https://rankscale.ai/resources/glossary/share-of-voice.md): Your % of mentions + citations vs competitors. Broader than Share of Citations. Use this as a market benchmark.
- [Tags](https://rankscale.ai/resources/glossary/tags.md): Labels on every prompt variation. Three required (visibility hygiene, intent, scope); optional extensions. No tags = no action possible later.
- [Trust Gap](https://rankscale.ai/resources/glossary/trust-gap.md): The gap between being mentioned and being cited. AI knows your name but will not source your pages.
- [Visibility Hygiene](https://rankscale.ai/resources/glossary/visibility-hygiene.md): First required tag dimension: Branded vs Non-Branded. Branded is the floor; non-branded is the ceiling.
- [Visibility Score](https://rankscale.ai/resources/glossary/visibility-score.md): Your aggregate 0-100 score on a prompt variation or prompt group. Headline metric. Distinguish between branded & non-branded prompts. Hides the diagnosis unless paired with the ot…
- [4 Dashboards](https://rankscale.ai/resources/glossary/four-dashboards.md): Rankscale's four standard reporting views: Funnel Health (intent), Niche Dominance (segment), Engine Gap (per engine), Scenario Proof (locked long-tail).
- [6-Attribute Audit](https://rankscale.ai/resources/glossary/six-attribute-audit.md): The competitor-page reverse-engineering template: H1, BLUF, H2 format, tables, schema, review date. Used when a competitor dominates a prompt.
- [90-Day GEO Ramp Plan](https://rankscale.ai/resources/glossary/90-day-geo-ramp-plan.md): Month 1 measure + diagnose, Month 2 ship first fixes, Month 3 operating rhythm live. Each month has explicit exit criteria.
- [Branded Search Lift](https://rankscale.ai/resources/glossary/branded-search-lift.md): Zero-click attribution proxy: when AI engines mention you more, branded search volume on Google rises 4-8 weeks later.
- [Citation Gap](https://rankscale.ai/resources/glossary/citation-gap.md): PR sub-gap. Competitors are cited on G2, Forbes, Reddit, YouTube and you are not. Diagnose via the Citations tab.
- [Click-Through Path](https://rankscale.ai/resources/glossary/click-through-path.md): The attributable half of AI-search revenue: sessions arriving via chatgpt.com, perplexity.ai, claude.ai, gemini.google.com, copilot.microsoft.com. Tracked via referrer data.
- [Core Web Vitals / LCP](https://rankscale.ai/resources/glossary/core-web-vitals.md): Page-speed metrics. Not a direct AI ranking factor but proxy for crawl reliability. Keep LCP under 2.5s on priority pages.
- [CSR (Client-Side Rendering)](https://rankscale.ai/resources/glossary/csr.md): Pure SPA. AI-hostile. The crawler sees an empty shell. Avoid for content pages.
- [dateModified](https://rankscale.ai/resources/glossary/date-modified.md): JSON-LD property that must match the visible "Last updated" line. Mismatch = engines trust neither.
- [Direct / Type-in Traffic Lift](https://rankscale.ai/resources/glossary/direct-traffic-lift.md): Zero-click attribution proxy: users who saw your brand in an AI answer and later typed your URL directly.
- [E-E-A-T](https://rankscale.ai/resources/glossary/e-e-a-t.md): Experience, Expertise, Authoritativeness, Trust. Expressed via named author, credentials, reviewer block, review date, author schema.
- [Elite Benchmark](https://rankscale.ai/resources/glossary/elite-benchmark.md): Top tier of Floor/Standard/Elite. Top 3 by SoV in category, or Tier 1 cited. Move here after 3 consecutive months above Standard + SoV leadership + Tier 1 citations.
- [Engine Gap Dashboard](https://rankscale.ai/resources/glossary/engine-gap-dashboard.md): One of the 4 Dashboards. Side-by-side visibility per engine so you see where you are strong vs weak.
- [Entity Gap](https://rankscale.ai/resources/glossary/entity-gap.md): PR sub-gap. AI engines cannot verify you as a distinct entity. Check Wikidata, Knowledge Panel, LinkedIn, Crunchbase, AngelList, GitHub.
- [Evidence](https://rankscale.ai/resources/glossary/evidence.md): One of the 4 Content Gap patterns. Claims must be quantified: named stat, dated source, sample size. "142% average increase" beats "significant improvement."
- [Floor Benchmark](https://rankscale.ai/resources/glossary/floor-benchmark.md): Lowest tier of Floor/Standard/Elite. Minimum visibility to be "in the game." Depth-specific: 1% global, 5% niche, 12% niche-in-niche.
- [Freshness Signals](https://rankscale.ai/resources/glossary/freshness-signals.md): Visible "Last updated" line, current month/year in the BLUF, recent stats, dateModified schema. Refresh cadence: 30/60/90 days by page type.
- [Funnel Health Dashboard](https://rankscale.ai/resources/glossary/funnel-health-dashboard.md): One of the 4 Dashboards. Filtered by intent tag to see where the AARRR funnel leaks. Build this first.
- [GEO Lead](https://rankscale.ai/resources/glossary/geo-lead.md): The single accountable role for AI search performance. Owns the operating rhythm and dashboards. Minimum 20% time, even part-time.
- [GEO Operating Rhythm](https://rankscale.ai/resources/glossary/geo-operating-rhythm.md): Canonical cadence: 8 activities across Weekly / Bi-weekly / Monthly / Quarterly slots. ~4.5 hours per month at steady state.
- [Habits That Don't Die](https://rankscale.ai/resources/glossary/habits-that-dont-die.md): Three principles that separate sustained GEO from one-quarter flashes: Name an owner, Set a rhythm, Write it down.
- [HARO / Connectively / Qwoted](https://rankscale.ai/resources/glossary/haro.md): Journalist-query platforms. Respond within 2 hours, 150 words max, named quote + credentials + stat. Realistic hit rate: 1 per 20-30 responses.
- [Hub-and-Spoke Model](https://rankscale.ai/resources/glossary/hub-and-spoke-model.md): Content architecture: Grounding Page as hub, separate spoke pages per entity with independent search demand. Cross-linked via hasPart / isPartOf.
- [Hybrid Model](https://rankscale.ai/resources/glossary/hybrid-model.md): In-house GEO Lead + agency for execution. The most common winning model for the first 12 months.
- [In-House Model](https://rankscale.ai/resources/glossary/in-house-model.md): Full-team GEO inside the company. Works above ~€5M marketing budget.
- [Mention-to-Citation Ratio](https://rankscale.ai/resources/glossary/mention-to-citation-ratio.md): High mentions + low citations = Citation Gap signature. AI knows you exist but has no third-party source to cite.
- [Narrative Archetypes](https://rankscale.ai/resources/glossary/narrative-archetypes.md): Three exec-report stories: "We're Invisible" (lead with Detection Rate), "We're Growing" (lead with Visibility Score trend), "We're Defending" (lead with Share of Citations).
- [Niche Dominance Dashboard](https://rankscale.ai/resources/glossary/niche-dominance-dashboard.md): One of the 4 Dashboards. One view per priority segment so niche-level wins/gaps are never hidden by averages.
- [Outputs vs Inputs](https://rankscale.ai/resources/glossary/outputs-vs-inputs.md): Every report has both: outputs (lagging indicators that moved) + inputs (the specific work shipped). Inputs explain wins and justify continued investment on stalls.
- [Peer-Set Median](https://rankscale.ai/resources/glossary/peer-set-median.md): Median visibility across your chosen competitor set. The anchor in every exec report: "12% vs peer median 18%."
- [Question-Format Headers](https://rankscale.ai/resources/glossary/question-format-headers.md): H2s written as the question a reader would ask. "What features does X support?" not "Features." Doubles as FAQ extraction candidates.
- [RACI](https://rankscale.ai/resources/glossary/raci.md): Responsible / Accountable / Consulted / Informed. One Accountable owner per activity, never two.
- [Reporting Pyramid](https://rankscale.ai/resources/glossary/reporting-pyramid.md): Three-tier reporting model: C-Suite monthly (1 slide), Marketing Lead bi-weekly (2-3 metrics), Practitioner weekly (granular).
- [Reverse-Engineer a Competitor Page](https://rankscale.ai/resources/glossary/reverse-engineer-competitor-page.md): When a competitor dominates a prompt, audit their top 3 cited pages across 6 attributes and out-extract (not out-write) them.
- [sameAs](https://rankscale.ai/resources/glossary/same-as.md): JSON-LD property linking your entity to canonical external IDs (Wikidata, LinkedIn, Crunchbase). Single highest-leverage branded-visibility addition.
- [Scenario Proof Dashboard](https://rankscale.ai/resources/glossary/scenario-proof-dashboard.md): One of the 4 Dashboards. Locked filter on long-tail prompts. The agency trick for undeniable before/after on a specific scenario.
- [Self-Report at Purchase](https://rankscale.ai/resources/glossary/self-report-at-purchase.md): "How did you hear about us?" field with "ChatGPT / AI search" as an option. 2-4% rate = strong signal for zero-click attribution.
- [Sentiment Gap](https://rankscale.ai/resources/glossary/sentiment-gap.md): PR sub-gap. Recurring negative keywords drag AI-described sentiment below 55% positive. Fix via source-tracing + authentic engagement.
- [Sentiment Radar](https://rankscale.ai/resources/glossary/sentiment-radar.md): Rankscale feature. Tracks recurring positive and negative keywords per brand and category. Source-trace by clicking a negative mention.
- [Source-Tracing](https://rankscale.ai/resources/glossary/source-tracing.md): Clicking a negative mention in the Sentiment tab to find the Reddit thread, blog post, or review driving the keyword.
- [SSR / SSG / ISR](https://rankscale.ai/resources/glossary/ssr-ssg-isr.md): Server-Side Rendering / Static Site Generation / Incremental Static Regeneration. AI-friendly because raw HTML is in the source. Use these; avoid CSR.
- [Stability](https://rankscale.ai/resources/glossary/stability.md): How consistent your rank is across repeat runs. Volatile position = source-pool instability = Citation Gap signature.
- [Standard Benchmark](https://rankscale.ai/resources/glossary/standard-benchmark.md): Middle tier of Floor/Standard/Elite. Peer-set median. Default target for most clients.
- [Tier 1-5 Citation Sources](https://rankscale.ai/resources/glossary/tier-1-5-citation-sources.md): Ranked citation target tiers: T1 G2/Capterra/Gartner, T2 Forbes/TechCrunch/HBR, T3 Reddit/YouTube/Quora, T4 niche trade, T5 personal blogs. Prioritise by % citation share.
- [Volatile Facts Block](https://rankscale.ai/resources/glossary/volatile-facts-block.md): Separate section on a Grounding Page for facts that change (pricing, team size, product features). Refresh without re-reviewing the stable facts.
- [WAF / CDN Rules](https://rankscale.ai/resources/glossary/waf-cdn-rules.md): Cloudflare/Fastly/AWS "AI Scraper" rulesets that silently block legitimate crawlers. Must be disabled or explicitly allowed for priority content.
- [Zero-Click Path](https://rankscale.ai/resources/glossary/zero-click-path.md): The unattributable half of AI search: user sees your brand, never clicks, converts later. Measured via three proxies: branded search lift, direct traffic lift, self-report at purc…