# Publications

- [The 'Ask' Era: How Generative AI Is Reshaping The Future Of Search.](https://www.forbes.com/councils/forbestechcouncil/2024/06/11/the-ask-era-how-generative-ai-is-reshaping-the-future-of-search/): Forbes Technology Council 11 Jun 2024
- [Google's Most Serious Rival Isn't Microsoft. It's a Startup.](https://www.bloomberg.com/opinion/articles/2025-01-07/google-s-most-serious-rival-isn-t-microsoft-but-startup-perplexity): Bloomberg Opinion 7 Jan 2025
- [Adapt Or Disappear: Why CMOs Must Rethink Their Strategy For AI-Driven Search Now](https://www.forbes.com/councils/forbescommunicationscouncil/2024/12/19/adapt-or-disappear-why-cmos-must-rethink-their-strategy-for-ai-driven-search-now/): Forbes Communications Council 19 Dec 2024  
- [AI means the end of internet search as we've known it.](https://www.technologyreview.com/2025/01/06/1108679/ai-generative-search-internet-breakthroughs/): MIT Technology Review 6 Jan 2025
- [Is ChatGPT's new search engine OpenAI's Google 'killer'?](https://theweek.com/tech/chatgpt-search-engine-google-killer): The Week US 5 Nov 2024